Tips for Effective Facebook Advertising

Facebook, the king of social media, is one of the highest traffic hubs on the web. With more than 500 million users all over the world, Facebook has a potency to drive loads of targeted traffic to your website. Whether you are promoting low priced items or high end ones, you can definitely get customers through Facebook advertising. This is why more and more businesses are turning to this king of social media to thrive and succeed on the web. However, the secret lies in employing effective strategies that will make your Facebook campaign successful.

Create targeted ads

With Facebook advertising campaign, you can make targeted ads. This will ascertain that your ads will be visible to particular group of people based on gender, age and hobbies. For instance, if you wish to target single mothers, you should configure your ad in such a way that it will appear to user profiles that state they are single mothers.

Maximize your click through rate (CTR)

To minimize your cost of advertising, you have to make sure that your ad is not only targeted, but also optimized for higher click through rate. As a thumb rule, your CTR should not fall below 2 percent. You may optimize your CTR by paying attention to target countries time zones to ensure your ad will appear at peak times.

Stay within the advertising guidelines

Get familiar with Facebook’s advertising guidelines. Facebook is flexible with the content they permit within the ads. Still, you should make certain that your ads do not show offensive images or text.

Cost per impression or click based ads

You may choose cost per click or cost per impression ads. Cost per click ads are charged each time a user clicks on your ads. On the other hand, cost per impression ads are charged on the basis of the amount of times your ads appear on a page irrespective of the number of clicks. Each type of ad has its own merits and demerits. You should assess the pros and cons of each type of Facebook advertising and select the one that will maximize your return at minimal cost.

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