Tag Archives: web analytics
web analytics

Information and benefits of web analytics

Web analytics is the measurement, collection, analysis and reporting of data for the Web and for the sole purposes of optimizing and understanding the use of the Web. There are eight ways web analytics can be used such as to track where traffic is coming from in order to determine where to invest marketing dollars […]

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Importance of Web Analytics

With the introduction of the Internet, more and more enterprises are going online to capture customers. In an attempt to win prospects, businesses employ effective search engine optimization (SEO) strategies to get customers and make more sales. However, certain businesses are able to make the best from their website compared to others. These businesses employ […]

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4 Key Web Analytics Metrics To Track

Web analytics involves collecting, analyzing, reporting, and monitoring certain metrics for purposes of improving user experiences, traffic, site content, and brand loyalty. To replicate this approach, you should keep track of the following key metrics. 1. Total visitor numbers One of the most important metrics that every web-based business should track is total number of […]

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