Web analytics is the measurement, collection, analysis and reporting of data for the Web and for the sole purposes of optimizing and understanding the use of the Web. There are eight ways web analytics can be used such as to track where traffic is coming from in order to determine where to invest marketing dollars […]
What is Google AdWords
on August 20, 2016 in digital marketing
Google AdWords is an online advertising platform and service by Google, that allows advertisers to display their advertisement to viewers on different websites. The copy of the advertisement is created by the advertiser, and is contextually related to the content of the site where it is displayed. This contextual relevance improves the odds that a […]
Looking to Reap from Google Adwords? Here are the Tricks
on December 24, 2015 in digital marketing
Without a doubt, Google Adwords are an incredible and less costly ways of making your business known on the internet. The fact that you can change the type and content of advertisement makes Google Adwords one of the most flexible and dynamic forms of product promotion that business can use. It is expected that as […]
Use Google Adwords Wisely
on October 16, 2015 in seo
Modern business owners know that they need an online presence in order to get the most of their marketing dollars. If they run a smaller store or business, they may not need to do a lot of online advertising. A simple website will be enough. Business owners who operate or who want to operate a […]